In one of their biggest activations ever, EA took to London for the global launch of FIFA 20 a landmark title in the series. Bringing celebrities, footballers, and fans from all over the world to one place, how do you live up to the scope?
We took the old adage, thinking local and acted global! We looked out for micro moments during the activation festival that related to different regions - caught a Brazilian freestyler here, hung out with a French footballer there - and created culture and market specific videos for every audience. Making everyone feel like they were really there.
