Wheel It Up F1 x Spotify 

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As part of Spotify’s SoundUP program, Simone, Chanise & Anita looked to make an F1 podcast that spilled the tea on every race, aiming to bring more people who looked like them into the sport. 

 

The next step? Making that dream a reality.

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The secret was right there in the start, remaining truly authentic. Focusing on fleshing out their individual personalities so no matter what the segment, what the race, or who the winner, there was someone the audience could relate to. Persistently being uniquely them, we pushed out video episodes and and pulled in new motor heads, even landing a spot on one of Leicester Square’s iconic billboards.